For me the highlight of the article was her comment on media relations. Gone are the days of a print press release - nowadays journalists expect content that encompasses all the multimedia digital assets. As PR's we'd be stupid to ignore this, particularly on the mobile front - 60% of mobile phone users in SA are able to browse the Internet on their device. Time then to invest in a mobile site - check out the guys at Thumbtribe - they're doing some seriously good stuff.
Read Sally's full article here.

