Nederburg Auction

Nederburg Auction

A premier event on Cape Town’s wine calendar, the Nederburg Auction serves to showcase the spectrum of award-winning wines and rare Cape finds created by the country’s most talented winemakers.

Since its beginnings in 1975 with the 'famous five' founding participants; Delheim, Groot Constantia, Overgaauw, Simonsig and of course Nederburg, and an offering of just 15 wines, the Auction has evolved into an international event where major local and overseas wine buyers bid for a stringently selected range of the finest wines created by South Africa’s most talented winemakers.

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Case Study

The Nederburg Auction is a premier event on Cape Town’s wine calendar, showcasing the full spectrum of award-winning wines and rare Cape finds created by SA’s most talented winemakers.

Refresh PR was appointed in 2008 to manage several PR-related portfolios for the Auction, including the compilation of the annual Auction Catalogue, the media tasting function, the media centre and all pre- and post publicity relating to the event.

The publicity brief for the 2008/09 auctions was to secure as much coverage as possible across business media and selected lifestyle media platforms. In terms of PR Value the media exposure achieved was R18.5 million in 2008 and R20 million in 2009 respectively.

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Press Release Archive

All Media Coverage

Knowing that Refresh PR is passionate about the Nederburg Auction builds confidence - I have never doubted that they have our best interests at heart. The team at Refresh PR demonstrate a clear understanding of our business and constantly provide creative, wise, consistent and effective PR. They keep abreast of media developments and new communication techniques, thus sharpening our creative edge. Best of all, they understand budgets. However, what makes working with them most worthwhile is the manner in which they conduct business - they are professional, consistent and concise.

Dalene Steyn – Business Development Manager: Nederburg Auction