Funkey, an experienced brand strategist and accomplished marketer with over 13 years of classical marketing experience within the fast moving consumer goods and retail sectors, believes that many SME's recognise that they need clear strategies to grow their brands, but because of limited budgets cannot afford to develop such strategies and to implement the appropriate marketing activities to support them. "Today's economic climate and competitive trading environment has created even more pressure to deliver bang for every buck. Now more than ever, businesses need a sound strategy that is based on real insights and practically implementable in order to win in this new world"; she says. "With this in mind, at Funkey Brands we promise our clients affordable expertise, made possible because we tailor our approach and fee structure to meet their unique business needs."
As the owner of luxury bath and body care range Imbali, Funkey also has first-hand experience of the marketing challenges faced by many SME's and has used this knowledge to develop a service offering targeted specifically at smaller businesses. "Because we are small, we keep things simple and find smart ways to gather insights and join the dots, working with our clients to develop their brand strategy. Once the strategy is defined, we draw on a network of expert partners across disciplines to implement it, bringing it to life".
More recently she held the position of Senior Strategist at Yellowwood Future Brand Architects, a leading brand strategy and consumer insight agency and part of the TBWA group of companies, where she worked on a number of B2B and B2C brands including Iziko Museums, The SAIL group, Trinergy Brand Connectors, The Nature Conservation Corporation, The Baby Expo and a long time South African favourite, Dairybelle.
For further information contact Colleen Funkey on 082 885 9917 or send an e-mail to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
Or follow on Twitter: http://twitter.com/ColleenFunkey
