on 06 August 2010, 07.13

Interesting opinion piece by John Little on FM's ADFOCUS

A marketing colleague who has just opened an independent consultancy for SME's in the Western Cape has written this interesting opinion piece on the psychology of marketing. It considers human behaviour as a means to unders

A nice initiative - I'm flying my flag today.

I admit it. I am a Twitter newbie and still navigating my way around this particular social media platform - only yesterday my very online savvy husband explained with a good deal of patience what a hash tag is. In case you

So where was I the morning after the close of a highly successful SWC campaign? Ironically at Nederburg in Paarl, the home of Fifa's official wine of the 2010 tournament, at 7am, with the temperature gauge in the car regist