Our Role

We believe that PR exists to open up two-way communicationchannels between an organisation and its respective target audiences, thus encouraging active participation from both sides and re-inforcing key messages. In this context, PR performs best when included as part of an overall marketing strategy, and its dominance depends on the nature of the product or service.

When utilised and implemented correctly, it s one of the most cost-effective functions of marketing and is the part that helps to establish the credibility of a brand.

Measuring PR

Although the value of PR is not always quantifiable, at Refresh PR we use the Advertising Standard Equivalent (A.V.E) value as an indicator of what the value of the coverage achieved would be if it were paid for.

 

Furthermore, the Public Relations Institute of South Africa (PRISA) and the Public Relations Institutes of Britain and USA recommend that the value of the exposure be calculated on the basis of three times the actual cost of the space achieved.

This is based on the fact that editorial – which is written by the magazine or journalist, and therefore endorsed – carries more ‘weight’. It is a great way for clients to measure the return on investment against the cost of the PR activity.

Our services include:

Media strategies

  • Media target lists
  • News angles

Media Relations

  • Managing media databases
  • Developing & maintaining media relationships
  • Keeping media informed on relevant news, product launches & events

Photography

  • Liaising with photo journalists for photo opportunities
  • Photography distribution to relevant media
  • Booking photographers for events and functions
  • Formatting and image captioning

Writing

  • Press releases
  • Newsletter content

Reports

  • Compiling folders of press coverage achieved for clients
  • Publicity summaries that reflect ROI for clients
  • Compiling post-evaluation reports for clients
  • Compiling annual company reports and related company collateral

Events and interviews

  • Managing interview opportunities
  • Co-ordinating media launches and press conferences
  • Managing all aspects related to client events, including guest lists, press kits, invitations, RSVPs, and managing suppliers

 

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About Us

Refresh PR is a consumer and lifestyle-focused communications firm that specialises in securing editorial coverage and implementing below-the-line communications strategies across the full media spectrum. We are passionate about building strong brands by creating sustainable relationships between our client’s company, its product or service and its respective target audiences. Our pledge to our clients is to deliver a professional, measurable service that is tailor-made to suit their requirements.

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Client Testimonials

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"Refresh PR has done an exceptional job building awareness and equity for our Imbali brand. Through Lesley's passion for our business and the PR industry, she has identified opportunities and found creative ways in which to maximise our small PR budget and build our brand."

Colleen Funkey: owner - Imbali Bath & Bodycare

"Lesley is amazing at working with people at all levels of business management. Refresh PR has exceeded our expectations with outstanding results in all of the projects and assignments implemented for the Style Studio and Outre brands."

Grant Heynes: owner - Style Studio

"The day we met Lesley Gikas from Refresh PR, was the day that doing business became much easier. Over the years I had been inundated with enquiries from media that I just never had the time to maximise. Refresh PR got the ball rolling with incredible speed and has secured the most incredible PR exposure for us. We are truly pleased and impressed at the reach into media that the company has. With its professional approach and very organised manner it has put our brand centre stage and right in the spotlight."

Michelle Mountain: director - jane iredale The Skin Care Makeup