Thursday, 20 January 2011 08:25

Pure Impact - The new Autumn Collection from jane iredale

Fall in love with jane iredale’s Pure Impact Collection, a range of customised shades guaranteed to flatter in easy-to-use, multi-purpose formats. The purest formulas, the simplest solutions: Pure Impact is for the girl that needs forever, now.


The Pure Impact Collection consists of Eye Steppes™- personalised eye shadow compacts, and Lip Fixation™ - dual-ended lip stains in fall-for-me colours.

Eye Steppes™ - Customised shadow compacts for green, blue or brown eyes

Eye shadow lovers rejoice; jane iredale is taking the guesswork out of colour-matching with three time-saving eye shadow compacts called Eye Steppes. Simply select the compact that best matches your eye colour and off you go to getting gorgeous! From neutral to naughty, each of the shadows has something different to offer to pull off any look where and when you like. Like all jane iredale products, each shade is long wearing, hypoallergenic and dermatologically tested, so you know you’re in good hands, without a shadow of doubt!

Each Eye Steppes compact opens like a staircase to reveal all five shades and a mirror. They’re designed with a magnetic closure, making them travel-friendly and can be personalised by adding or removing shelves from other Eye Steppes to yours, creating a moveable feast of colour.

Choose your own adventure with Eye Steppes:
goBrown includes Sea Green, Blue Sky, Tan, Forest and Licorice.
goBlue includes Allure, Iris, Sepia, Slate and Grape.
goGreen includes Oyster, Rosy, Taupe, Swiss Chocolate and Smoke.

Retails from R630.00

Lip Fixation™ in three new shades for autumn

Unsightly feathering and drying are concerns of lesser mortals whose lips have not yet experienced a coat of double-ended Lip Fixation. A lip stain on one end and a tasty gloss on the other make this dual-ended product a one-stop solution for beauty on the go-go.

The innovative technology combines long wearing, customisable colour with moisturising benefits, preventing the drying associated with inferior lip stains. A protecting formula makes the stain impermeable to water, and delicious moisturising avocado oil and organic vanilla powder makes lips taste and look delicious.

Make unreliable colour a fling of the past by using one of the three new Lip Fixation colour combinations, exclusively selected for autumn:
Devotion – a sultry coral and shimmering pink gloss.
Fetish – a cool plum and delicate lilac.
Rapture – a timeless red and sumptuous shine.

Retails from R339.00 each

Pure Impact. There’s never been a better reason to fall for jane iredale.

All jane iredale products are distributed by Jane Iredale cc. jane iredale products are available from selected spa’s, concept stores, pharmacies and health stores nationally. For further information visit www.janeiredale.co.za, e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it or contact (021) 433 1880.

- # # # -

    

All Media Coverage