Dr. Miracle's, a US-based privately-owned leading hair and skincare brand in the ethnic personal care industry, has appointed local retail hair salon group Sign and Seal Trading 205 Pty Ltd, trading as Style Studio, as its official distribution arm in South Africa. From the 1st of November, Style Studio will manage the distribution portfolio for this premium product range into Clicks, selected Discom and Jet Mart stores nationally. The range will also be available at major Hair and Beauty wholesalers and cash and carry outlets in South Africa.
Since launching the hair care range into Clicks in 2009, Dr. Miracle's has experienced remarkable success, with demand sometimes exceeding availability on shelf. Danielle Brown, vice-president of international sales says; "The overwhelming consumer response to Dr. Miracle's in South Africa has exceeded our expectations, considering that it has been available for such a brief time in this market. We are thrilled that the range will now be available in other leading hair and beauty stores in South Africa, thus making the brand more widely available. Style Studio's combined retail and professional hair expertise offers the ideal platform for us to do this".
Grant Heynes, owner of the Style Studio group of salons, comments; "Our unique business model resonates with a premium product like Dr MiracIe's, a retail product that delivers professional results. The expansion into Discom and other beauty stores bodes well for the brand, which offers effective hair care systems and solutions at reasonable prices for South Africa's Afro-centric, middle- to upper class market. We anticipate a turnover growth of up to 200% over the next twelve months with the hair product variants, and expect further growth with the launch of other Dr Miracle's line extensions in 2011".
For further information contact Grant Heynes at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Note to the editor
Dr. Miracle's markets more than 25 products in the US under the Dr. Miracle's Original, Dr. Miracle's Hair Meds Collection, Dr. Miracle's Styling Meds Collection, and Dr. Miracle's Skin Meds Collection brands and is ranked among the top 10 bestsellers at national mass merchants and pharmacies. The brand is renowned for its exclusive Thermalceutical Complex 'Feel It Formula', which works by stimulating the circulation of blood to the root of the hair, supplying rich moisturizers and conditioners to the scalp where hair's health, beauty and strength begins. The brand believes in establishing healthy hair from the root, where growth and damage occur, and where the healing begins. For further information visit www.drmiracles.com.

Dr. Miracle's Range in South Africa
STIMULATING MOIST GRO OIL 120ml R59,99
2 IN 1 SHAMP / COND 180ml R49,99
ANTI-BREAKAGE STRENGTHENING CRM 120ml R49,99
TEMPLE & NAPE GRO BALM 120ml R69,99
HOT GRO H&S TREAT COND 120ml R59,99
NO LYE RELAXER KIT R79,99
DEEP COND TREATMENT PACKETTE 52ml R15,99
SUPER DEEP COND TREATMENT PACKET 52ml R15,99
BRAID RELIEF SPRAY 180ml R49,99
DAMAGED HAIR TREATMENT 355ml R89,99